商品簡介
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
作者簡介
Moondore Ali, Bina Nusantara University, IndonesiaSusan Auty, Lancaster University, UKEmma Boyland, University of Liverpool, UKMonique Buijzen, Radboud University Nijmegen, The NetherlandsSandra Calvert, Georgetown University, USAKara Chan, Hong Kong Baptist UniversityMaria Chu, City University London, UKJason Halford, University of Liverpool, UKJoanne Harrold, University of Liverpool, UKJane Herbert, University of Sheffield, UKBrian Kelley, Fordham University, USATim Kirkham, University of Liverpool, UKCharlie Lewis, Lancaster University, UKShiying Li, University of Sheffield, UKNicki Newman, University of Sheffield, UKLaura Owen, University of Reading, UKMegan Pickering, University of Sheffield, UKAmanda Staiano, Pennington Biomedical Research Center, USAAthanasia Tziortzi, Frederick University, CyprusJessica Williams, Fordham University, USA
