The Soul of Analytics

The essence of inspiration and ingenuity underlying analytics and artificial intelligence

The Soul of Analytics explores the core, human stories so often overlooked in the technical tomes related to analytics, artificial intelligence, and machine learning. It is ultimately the human heart that drives exceptional performance. Each chapter of this engaging work explores how the personal passions and unique talents of individuals engaged in analytics work influence their approach to their professions and imbues them with particular strengths. Personal stories show how engaging your authentic self can help you “find your groove” and succeed—stunningly—while enriching both your personal and professional life.

The abundance of technical analytics manuals reflects the business world’s general approach to math-intensive fields: stale, dry, by-the-numbers. By regarding analytics as machine-dominant, you miss out on the potential of the human behind the machine: the spark, the passion, the complex and creative thinking that can only come from a human. Even in a logic-driven field, the lateral thinking inherent to the human experience is a vital force to drive innovation and exceptional performance. This book highlights the link between passion and practice, and shows you how to refresh your approach to projects in technical fields.

• Learn how passion and inspiration lead to analytics success
• Infuse your work with energy and creativity to develop innovative solutions
• Go beyond the dry, by-the-numbers view to see what drives excellence in the field

• Discover how your personal interests inform and enrich your approach to analytics

What attracted you to analytics, artificial intelligence, and machine learning? Who are you and how does that inform your professional life? What do you consider the most critical part of any project? These answers reveal your own personal brand of analytics and suggest the key advantages you bring to the table. The Soul of Analytics helps you rediscover your potential and transform your approach to the work.