Our lives have become a series of meaningless human behaviours, dictated by a digital bureaucracy. Recognising this, we long for meaningfulness, and obsessively embrace new sociocultural movements. We engage in forms of nihilism, interrupting the social dialogue with aggression in an attempt to disrupt this meaninglessness. And throughout, our attempts to achieve transcendence are hijacked by the marketing discourse of post-capitalism.
Focussing on the anthropological consequences of the disappearing of materiality and sensory embodiment, Leone highlights some of the most perturbing patterns of insignificance that have seeped into our everyday lives. Seeking to explain the semiotic causes of feelings of meaningless, he posits that caring for the singularities of the world is the most viable way to resist the alienating effects of the digital bureaucratization of meaning.
Casting light on the genesis of insignificance, this book provides methods of resistance for the vast readership of those who feel that their everyday lives are increasingly besieged with meaninglessness. It will be of interest to scholars of anthropology, cultural studies, semiotics, aesthetics, communication studies and social theory.
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