How many presentations on innovation has the world seen recently? Thousands? Millions? We are experiencing 'innovation fatigue' whereby we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one single idea that's taken root or impacted the bottom line. Saving Innovation argues it is worth fighting for the concept and study of innovation in organizations.
Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the rehashing of empty promises that pervade the innovation industry. It delivers a practical model that places the success of innovation squarely within the realms of company culture. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Saving Innovation will detail where companies have gotten innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn distils a blueprint of how we can get innovation back on track, and crucially instil change at speed and with real concern for market demands.
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