商品簡介
Are you being digitally manipulated? Regain control of your life!
Did you know that tech giants like Apple, Google and Facebook use “brain hacks” to get you and your children hooked on their products? And that these techniques “rewire” your brain to create compulsive subconscious habits that play havoc with your focus and ability to make rational decisions? Offline takes you on a fascinating and eye-opening journey into the tsunami of behavioral change created by tech giants based on the use of neuroplasticity, social engineering and digitally driven subconscious manipulation. Dr. Imran Rashid and Soren Kenner explain the biological and psychological mechanisms used to capture and resell your attention to others, and reveal the early warning signs of an unhealthy (and even potentially life-threatening) digital lifestyle. Dive in and learn more about:
- “Addictive design” that tampers with your brain and your ability to focus.
- “Echo-chamber effects,” cognitive bias and FOMO (fear of missing out).
- How Social media grouping mechanisms changes your perception of reality.
- How depleting your self-control leads to poor decisions in your professional and personal life.
- How to resist “digital pollution” as an individual and as a family.
Technology is a powerful tool, but you need to learn how to use it right. Too much digital pollution in your life can lead to stress, sleep disturbance, attention deficits and reduced concentration. Offline shows you how to master “FLOW” –– a new science-based life-structuring-method that helps you take charge and benefit from technology while avoiding the pitfalls of living in a digital age. Learn to use your smartphone and enjoy social media while staying focused, relaxed and happy.
You don’t have to disown all technology, but technology doesn’t need to own you. Learn how you and your children can use smartphones and tablets without falling prey to digital pollution.
作者簡介
Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk
Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.
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