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At the core of many a research project is the study of how people make everyday use of time. However, according the Michelson (sociology emeritus, U. of Toronto) few recognize the potential of time-use study. Here he examines how the study of time-use can benefit social science by sampling otherwise socially hidden groups, bridging the gap between qualitative and quantitative phenomena, and providing a higher quality of research in such areas as gender and family studies, social networks, built environments and risk exposure. He distinguishes time-use analysis from a sociology of time, explains collection, shows directions of analysis and their implications, and describes studying hidden groups through behavior sampling, patterning, finding patterns beneath the surface, delineating social contact, learning behavioral implications of built environments, and determining exposure to risk. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)