The stories of the world's great entrepreneurs have been told—but not necessarily their innovative ideas and business philosophies. In fact many entrepreneurs are extremely intuitive, and action-oriented and not always able to clearly articulate the underlying ideas and principles behind their own disruptive innovations. This book explains the most important ideas of 20 of the world great entrepreneurs, including Steve Jobs, Carlos Ghosn, Sergey Brin, Brian Chesky, and others. The disruptive ideas fall into categories of leadership, innovation, social responsibility, brand and culture. For each of these themes, the author explains 1) the most important innovative ideas that made the entrepreneur's company billions of dollars; 2) how their innovation and ideas influenced the business world in general; and 3) how the average business wner, leader or manager can implement these disruptive ideas in their own organizations.
Jean-Marie Dru (www.tbwa.com) is Chairman of TBWA Agency Network, one of the world's largest advertising agency networks, with 12,000 employees in 300 offices, in 97 countries. He is the author of "Disruption" and "Beyond Disruption" and trademarked the term and the related methodology in the late ‘90s before it became part of the global business vocabulary. In 2008, Jean-Marie was awarded the French Legion of Honor award for his long-lasting contribution to the advertising industry and to the business world.
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