跨境電子商務基礎與實務(中英雙語版)（簡體書）

本書按照理論與實踐相結合、市場原理與現實案例相統一的原則，系統闡釋了跨境電子商務zui新實務操作與商業模式。並以杭州、重慶為例，深度分析現階段我國跨境電商行業的問題與市場挑戰，同時總結跨境電子商務相關法律法規與風險控制核心經典方法。本書內容全面、體系完備，理論與實操相得益彰，旨在使讀者全面理解、掌握跨境電子商務的基本理論、實踐規範和趨勢規律等，力求突出新理論、新知識、新技術和新方法，以培養、提升學習者開拓創新能力。另外，每章文後均配備時效性思考題，強化學習者綜合商務素養與批判性思維能力。
本書適合作為國際貿易、國際經濟、國際工商管理、商務英語等專業本科三年級及碩士一年級的教材，也可作為廣大商務人士跨境電子商務培訓教材，以及行業從業者自修提高的參考用書。

徐凡，副教授，碩士生導師，經濟學博士。研究專長：世界經濟、國際貿易、商務英語。2001年9月至今任教於對外經濟貿易大學英語學院，2009年1月―2010年2月，美國哈佛大學訪問學者，1997年9月―2001年8月任教於北京第二外國語學院英語系。近年在CSSCI刊物上發表本研究領域內學術論文9篇，出版專著2部、主編3部、譯著5部、教材5部，主持國家社會科學基金1項、對外經濟貿易大學教學、科研項目3項，多項國家級、省部級課題主要參與者。科研論文主要觀點曾刊載於《新華文摘》。《設計大百科全書》(譯著,合譯)2013年獲得由江蘇省委宣傳部頒發的江蘇省新聞出版政府獎。主要講授《商學導論》、《高級金融英語》等五門本科生課程，《國際財經術語》等四門研究生課程。

Chapter 1 Overview of E-commerce 1
1.1 Concept 2
1.2 Characteristics 4
1.2.1 Market globalization 4
1.2.2 The speed of transaction 5
1.2.3 The virtualization of transactions 6
1.2.4 Low cost 6
1.2.5 Transaction continuity 7
1.3 Classification 8
1.3.1 Classification by the participants in the transaction 8
1.3.2 Classification by technology adopted 10
1.3.3 Classification by related goods 11
1.4 Development history 12
1.4.1 Overall situation 12
1.4.2 Development process of global e-commerce 14
Chapter 2 Overview of Cross-border E-commerce 21
2.1 The definition of cross-border e-commerce 21
2.2 The characteristic of cross-border e-commerce 23
2.3 The classification of cross-border e-commerce 27
2.4 The development present situation in China 28
2.4.1 Market size 28
2.4.2 Scale structure 29
2.4.3 Target market 30

Chapter 3 Operating Mode 33
3.1 Graphic of operating mode 33
3.2 The characteristics of operating mode 34
3.2.1 Deepen of the electric business industry 34
3.2.2 Integrated marketing 34
3.2.3 Basis of large data 35
3.3 The operating mode of foreign trade imports and foreign trade exports 36
3.3.1 Foreign trade imports 36
3.3.2 Foreign trade exports 37
3.4 The process of operation 38
3.4.1 Logistics 38
3.4.2 Capital flows 39
3.4.3 The flow of management 41
3.4.4 Information flow 43
Chapter 4 Business Model of Cross-border E-commerce 45
4.1 Development status 45
4.2 Business model 45
4.2.1 Business to customer 46
4.2.2 Business to business 48
4.2.3 Customer to customer 49
4.2.4 Consumer to business 50
4.2.5 Business-Medium-Consumer 52
4.3 Comparison of the main modes of cross-border e-commerce 52
Chapter 5 Platform of Cross-border E-commerce 55
5.1 Concept of cross-border e-commerce 55
5.2 Trading platform 57
5.2.1 eBay 57
5.2.2 Haitao.com 58
5.2.3 Amazon 59
5.3 Payment platform 60
5.3.1 Electronic payment 60
5.3.2 PayPal 61
5.3.3 Alipay 62
5.4 Self-built cross-border e-commerce platform model 63
5.4.1 Concept 63
5.4.2 Advantages 64
Chapter 6 International Logistics Services Pattern 67
6.1 Concept of cross-border logistics 67
6.2 Classification of cross-border Logistics 67
6.2.1 Third-party logistics 68
6.2.2 Fourth party logistics 71
6.2.3 Overseas warehousing 71
6.3 Main international express 73
6.3.1 DHL express 73
6.3.2 United Parcel Service 74
6.3.3 Express mail service 75
6.4 The selection of cross-border logistics mode 75
6.4.1 Cross-border e-commerce export logistics mode 76
6.4.2 Cross-border e-commerce import logistics mode 77
Chapter 7 Technology of Cross-border E-commerce 79
7.1 Electronic data interchange 79
7.1.1 Definition 79
7.1.2 Characteristic 80
7.1.3 Challenges in EDI implementation 81
7.2 Big Data 82
7.2.1 Definition 82
7.2.2 Characteristics 83
7.2.3 Cross-border e-commerce credit evaluation system based on Big Data 84
7.3 Cloud computing 87
7.3.1 Definition 87
7.3.2 Cloud computing and environment 88
7.4 Information and communication technology 90
7.4.1 Definition 90
7.4.2 ICT development index 91
Chapter 8 Cross-border E-commerce in Hangzhou 95
8.1 Development status 95
8.1.1 Institutional mechanism innovation guarantee 95
8.1.2 Rapid growth in business size 96
8.1.3 The industrial system is gradually enriched 97
8.2 Major constraints for cross-border e-commerce in Hangzhou 98
8.2.1 Policy orientation is unclear 98
8.2.2 Regulation and staffing cannot meet the needs 99
8.2.3 Fierce competition among the pilot cities 100
8.3 Suggestions on the further development 101
8.3.1 Improve business scale and logistics efficiency 101
8.3.2 Vigorously promote and expand the influence of pilot 102
8.3.3 Explore cross-border trade export business 102
Chapter 9 Cross-border E-commerce in Chongqing 105
9.1 Development status 105
9.1.1 The exponential growth of cross-border e-commerce trading 106
9.1.2 Cross-border logistics 106
9.1.3 Customs supervision mode 107
9.2 Analysis of existing problems 108
9.2.1 Cross-border logistics restricts the development of cross-border
e-commerce 108
9.2.2 Regulatory standards still need to be improved 109
9.2.3 Shortage of talents 110
9.3 Related recommendations 110
9.3.1 Give full play to the advantages of location 110
9.3.2 Strengthen the supply chain construction of cross-border e-commerce 111
9.3.3 Strengthen the supervision of cross-border e-commerce market 112
9.3.4 Strengthen the introduction and cultivation of cross-border e-commerce
talents 113
Chapter 10 Threats and Challenges 115
10.1 Customs formality, legal and regulatory issues 115
10.1.1 Customs formality 115
10.1.2 Legal and regulatory issues 116
10.2 Online Dispute Resolution 117
10.2.1 Introduction 117
10.2.2 The dispute resolution procedure online 117
10.3 Talent cultivation 119
10.3.1 Introduction 119
10.3.2 Training cross-border e-commerce talents 121
Chapter 11 Prospect of Cross-border E-commerce 123
11.1 The trend of economic development under the new situation 124
11.2 More profits in the foreign trade market 126
11.3 Great space for development 128
Glossary 131
References 156