90折
Consumer Behavior and Culture:Consequences for Global Marketing and Advertising
商品資訊
ISBN13：9781544318165
出版社：SAGE Publications UK
作者：de Mooij
出版日：2019/08/12
裝訂／頁數：平裝／521頁
規格：22.2cm*17.8cm*2.5cm (高/寬/厚)
版次：3
定價
：NT$ 3899 元優惠價
：
90 折 3509 元
無庫存，下單後進貨(到貨天數約45-60天)
下單可得紅利積點 ：105 點
商品簡介
商品簡介
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
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