90折
Contemporary Issues in Marketing:Principles and Practice
商品資訊
ISBN13：9781526478863
出版社：SAGE Publications UK
作者：Gbadamosi
出版日：2019/10/03
裝訂／頁數：精裝／480頁
規格：23.2cm*18.6cm (高/寬)
版次：1
定價
：NT$ 8415 元優惠價
：
90 折 7574 元
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商品簡介
商品簡介
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.
Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
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