As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled
A driver picks up a young man crossing Europe. Two police officers work a surveillance case. A passenger directs her taxi to the edge of a bridge. Three conversations grow increasingly uneasy. From aw
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles
Vauxhall is a tender and occasionally dark portrait of a child growing up and looking for his place in inner city London. A debut novel that is populated by a stunning aray of charcters, who bring to
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the
This book highlights the aspects that need to be considered when designing distillation columns in practice. It discusses the influencing parameters as well as the equations governing them, and presen
Heat Exchanger Design Guide: A Practical Guide for Planning, Selecting and Designing of Shell and Tube Exchangers takes users on a step-by-step guide to the design of heat exchangers in daily practice
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failu
Small- and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high fail
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value fo
