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';A sequel to The Social Network'' The New York Times '';Deeply reported and beautifully written'' Nick Bilton, Vanity Fair reporter Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook''s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram''s beauty, brand, and
