Public Relations History：Theory, Practice, and Profession
商品資訊
ISBN13：9781138491403
出版社：PBKTYFRL
作者：Cayce Myers
出版日：2020/07/22
裝訂／頁數：精裝／192頁
規格：15.2cm*22.9cm (高/寬)
商品簡介
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.
Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession.
Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
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