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The 'What is？' Research Methods series provides authoritative introductions to a range of research methods which are at the forefront of developments in the social sciences.
Each volume sets out the key elements of the particular method and features examples of its application, drawing on a consistent structure across the whole series. Written in an accessible style by leading experts in the field, this series is an innovative pedagogical and research resource.
The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment？ As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online.
It covers the key issues and concerns for social scientists online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research？ shows social scientists of all levels-from undergraduates to established researchers-how to engage in the online environment in appropriate ways, and points the way forward for future research.
【出版說明】近年來，上海外語教育出版社陸續策劃推出了“外語學術普及系列”“外國語言文學知名學者講座系列·語言學十講”等面向入門級讀者的普及性叢書，邀請學界知名專家對外國文學和語言學研究領域的基本問題進行簡明扼要的梳理、歸納和介紹，受到了廣大讀者的一致好評，獲得了良好的社會效益。
鑒於此，上海外語教育出版社又從布魯姆斯伯裡( Bloomsbury)出版集團精選引進了一套普及性學術叢書“'什麼是'研究方法系列”，深入淺出地介紹社會科學中的常用研究方法和問題。叢書主題涉及社交網絡分析、在線研究、話語分析、日記法、質性研究、質性訪談、質性研究倫理、定量縱向數據分析等領域。每一分冊均以“什麼是……”命名，圍繞一個主題，梳理該領域發展概況，闡釋關鍵術語，介紹前沿成果或通過案例分析展示該研究方法的實際應用情況，並通過推薦書目或參考書目為讀者延伸閱讀提供指導。各分冊作者均為相關領域的資深研究者，思路清晰，言簡意賅。
相信本叢書的出版能夠滿足對社會科學研究感興趣的讀者的閱讀需求，引領他們進入社會科學研究的學術園地。
叢書個別分冊提及一些研究網站，用於輔助論述。編輯已對網站內容進行必要的核查。考慮到網站內容實時更新，仍請讀者在查閱時注意甄別。
Each volume sets out the key elements of the particular method and features examples of its application, drawing on a consistent structure across the whole series. Written in an accessible style by leading experts in the field, this series is an innovative pedagogical and research resource.
The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment？ As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online.
It covers the key issues and concerns for social scientists online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research？ shows social scientists of all levels-from undergraduates to established researchers-how to engage in the online environment in appropriate ways, and points the way forward for future research.
【出版說明】近年來，上海外語教育出版社陸續策劃推出了“外語學術普及系列”“外國語言文學知名學者講座系列·語言學十講”等面向入門級讀者的普及性叢書，邀請學界知名專家對外國文學和語言學研究領域的基本問題進行簡明扼要的梳理、歸納和介紹，受到了廣大讀者的一致好評，獲得了良好的社會效益。
鑒於此，上海外語教育出版社又從布魯姆斯伯裡( Bloomsbury)出版集團精選引進了一套普及性學術叢書“'什麼是'研究方法系列”，深入淺出地介紹社會科學中的常用研究方法和問題。叢書主題涉及社交網絡分析、在線研究、話語分析、日記法、質性研究、質性訪談、質性研究倫理、定量縱向數據分析等領域。每一分冊均以“什麼是……”命名，圍繞一個主題，梳理該領域發展概況，闡釋關鍵術語，介紹前沿成果或通過案例分析展示該研究方法的實際應用情況，並通過推薦書目或參考書目為讀者延伸閱讀提供指導。各分冊作者均為相關領域的資深研究者，思路清晰，言簡意賅。
相信本叢書的出版能夠滿足對社會科學研究感興趣的讀者的閱讀需求，引領他們進入社會科學研究的學術園地。
叢書個別分冊提及一些研究網站，用於輔助論述。編輯已對網站內容進行必要的核查。考慮到網站內容實時更新，仍請讀者在查閱時注意甄別。
目次
Series foreword
cknowledgements
1 Introduction
2 A brief history of online research methods
3 Dealing with ethical issues in online research Online surveys
5 Online interviews and focus groups
6 Online ethnographies
7 Online experiments
8 Where next for online methods？
Glossary
Bibliography
Index
cknowledgements
1 Introduction
2 A brief history of online research methods
3 Dealing with ethical issues in online research Online surveys
5 Online interviews and focus groups
6 Online ethnographies
7 Online experiments
8 Where next for online methods？
Glossary
Bibliography
Index
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