The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier

This book chronicles airline revenue management from its early origins to the last frontier. Since the early days when revenue management was launched, it has now become an integral part of the airline business process for competitive advantage. Revenue management has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view on revenue management.