A new roadmap for building sustainable startups that last beyond the hype. As more and more cracks form in the myth of the VC-funded, IPO-driven billion-dollar company--they're not profitable, and are unethically run to boot--entrepreneurs are seeking an alternative path to building useful, sustainable, and sane businesses. The Minimalist Startup is the manifesto for a new generation of entrepreneurs who would rather build great companies than big ones.
In 2011, Sahil Lavingia left his position as the second hire at Pinterest to chase his own dream of founding a billion-dollar company. His startup, Gumroad, was growing quickly and raising venture capital easily. Gumroad, a platform connecting creators with sellers, seemed like it was on the road to unicorn status, with the fancy offices and rapid hiring to match.
Until one quarter, when growth faltered, and everything crumbled. But Lavingia rebuilt Gumroad from the ground up. In contrast to the waste and hypergrowth-for-growth's sake mentality that characterized his first attempt, he became a minimalist entrepreneur. Weaving together his own experience at Gumroad with stories of other likeminded companies, he offers a new roadmap for entrepreneurs choosing to grow meaningfully over growing unsustainably.
Unicorns are not the best or only path for a startup.
The Minimalist Entrepreneur teaches founders how to resist investments that set you up to fail, run a tight ship amid the rise of the gig economy and remote work, develop and release products without failing fast or often, and how to get to profitability and stay there.
