90折
Political Advertising in the United States
- ISBN13：9780367761479
- 出版社：PBKTYFRL
- 作者：Erika Franklin Fowler;Michael M. Franz;Travis N. Ridout
- 裝訂／頁數：平裝／184頁
- 規格：15.2cm*22.9cm (高/寬)
- 版次：2
- 出版日：2021/11/25
主題書展
商品簡介
商品簡介
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube.
The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising.
With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition * Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. * Addresses the interference of foreign actors in elections and their connection to political advertising.
* Expands the discussion of digital political advertising and incorporates this topic into every chapter. * Adds a new chapter specifically addressing digital ad content and spending. * Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising.
* Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising.
With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition * Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. * Addresses the interference of foreign actors in elections and their connection to political advertising.
* Expands the discussion of digital political advertising and incorporates this topic into every chapter. * Adds a new chapter specifically addressing digital ad content and spending. * Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising.
* Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。