商品簡介
In today's economic landscape, there is a growing awareness of intellectual property and its value at all levels. IP Valuation for the Future looks at all matters related to IP value, whether the value is in a transaction, litigation, or other context. This guide provides a valuation overview for attorneys who need a basic grounding in the principles and financial standards of IP valuation along with a basic review of the core attributes, categories, and permutations of various IP. In addition, this is a helpful resource for bankers, financial professionals, venture capitalists, and other professionals. It also serves as an authoritative reference guide for terms and terminology on valuation issues as well as an in-depth analysis and resource on royalty rates, discount rates, and the calculation of actual valuations in transactions and cases. The book's first section compares traditional and accepted methodologies for determining value with the changing valuation standards and methods. This focus recognizes the increasing role of the courts and the amount of IP litigation, as well as the impact of federal legislation on IP valuation issues and standards. Subsequent chapters are practical and specific, providing updated commentary on valuation methodologies. on trends and cases in core IP areas. Finally, the core of the discusses valuation and the trends, techniques, issues, and market forces specific to IP types and valuation environments that are most critical today on: Among the topics covered are: - How litigation and regulation changes impact IP valuation- Changing valuation standards and methodologies- Licensing royalty rates as a representation of value- Trends and cases for patent, trademark, and copyright valuation- Trends and cases in trademark litigation- Analysis and valuation of rights of publicity- International arbitration valuation- Issues in valuation of application-based, digital platform ventures and Internet assets, and more
