A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - In One Book!

An essential guide to everything you can learn by taking a degree in Marketing, this full-colour book leads the reader through the crucial aspects of successful business and product promotion.

Packed with flow diagrams, infographics, pull-out features and profiles of successful marketing professionals, the book reveals how marketing professionals need to be not just creative but also aware of everything from commercial law and corporate finance to the global economy. Chapters cover topics such as:

- Management
- Product development
- Buyer behaviour and the impact of popular culture, ethics and social responsibility
- Communication - the interrelationship of the media industries
- Business economics
- Retail - in all its many forms

A Degree in a Book: Marketing is perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.

ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.