Regional Businesses in a Changing Global Economy:The Australian Experience
商品資訊
ISBN13:9781032188720
出版社:PBKTYFRL
作者:Alam; Quamrul (Central Queensland University; Australia); Grose; Robert (Central Queensland University; Australia)
出版日:2022/03/24
裝訂/頁數:精裝/208頁
規格:15.6cm*23.4cm (高/寬)
商品簡介
In a highly globalised trade and investment environment, businesses in regional areas must learn to take advantage of the benefits that stem from their geographical location. This book explains the immense value regional businesses bring to local communities and to Australia as a whole through case studies.
The case studies are diverse in nature and highlight how regional businesses utilise their competitive advantage to introduce innovative practices and use local expertise, knowledge, skills, and networks to benefit from local social capital in a synergetic manner.
The case studies in the book will help readers better understand the processes of industrial localisation. The examples of how innovative regional businesses have used innovative practices, local resource leverage, social and entrepreneurial skills and knowledge of international markets to develop and expand their businesses will provide insights into how regional businesses can achieve growth and secure jobs in an innovative and sustained manner.
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