滿額折
The Brompton: Engineering for Change
商品資訊
ISBN13：9781615199563
出版社：Experiment Llc
作者：William Butler-Adams
出版日：2022/11/01
裝訂／頁數：精裝／288頁
規格：23.4cm*15.2cm (高/寬)
商品簡介
商品簡介
The story of how Brompton, the iconic folding bicycle that you can take anywhere, grew from a small, cult bike company to a multimillion-dollar business―filled with never-before-seen trivia and photos, plus tips for burgeoning entrepreneurs
The story of how Brompton, the iconic folding bicycle that you can take anywhere―and that can take you anywhere―grew from a small cult bike company to a multimillion-dollar business
Lightweight, compact, and now electric: The cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton’s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19―not to mention every other risk that any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
As they answer these questions, CEO of Brompton Will Butler-Adams and journalist Dan Davies give behind-the-scenes insights into the evolution of both the bike and the company alongside more than one hundred images that chronicle Brompton’s past and present. This work of business history provides both interesting facts about an elegantly designed machine that cyclists know and love, and inspiration for readers curious about what it takes to bring an idea from concept to final product. It’s not only the first look behind the scenes at Brompton Bicycle Ltd, but also a masterclass in entrepreneurship, manufacturing, and scaling a business.
The story of how Brompton, the iconic folding bicycle that you can take anywhere―and that can take you anywhere―grew from a small cult bike company to a multimillion-dollar business
Lightweight, compact, and now electric: The cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton’s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19―not to mention every other risk that any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
As they answer these questions, CEO of Brompton Will Butler-Adams and journalist Dan Davies give behind-the-scenes insights into the evolution of both the bike and the company alongside more than one hundred images that chronicle Brompton’s past and present. This work of business history provides both interesting facts about an elegantly designed machine that cyclists know and love, and inspiration for readers curious about what it takes to bring an idea from concept to final product. It’s not only the first look behind the scenes at Brompton Bicycle Ltd, but also a masterclass in entrepreneurship, manufacturing, and scaling a business.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。