INTRODUCTION
The global economy has undergone a paradigm shift because of the convergence
of digital technology, intellectual property, and customer supremacy. Such a paradigm
shift can be characterized as follows: It is a shift in emphasis from physical assets and
products to intellectual assets and services. It is a shift in emphasis from monetary
capital ownership by shareholders to human capital ownership by employees. It is a
shift in emphasis from mass standardization to mass customization. It is a shift in
emphasis from stand-alone competition to cooperative competition within an
ecosystem of partners.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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