★ 探索19世紀末美國「文學海報」風潮，理解現代商業設計的起點
★ 收錄重要藝術家作品，呈現插畫、字體與版面設計的創新實驗
★ 從藝術史、廣告心理到女性創作者角色，提供多面向觀察
19世紀末，隨著印刷技術的突破，「海報」在美國迅速成為一種嶄新的視覺文化形式。這些為書籍與高端文學期刊設計的海報，不再只是宣傳工具，而是結合插畫、排版與色彩的藝術創作。包括 Florence Lundborg、Ethel Reed 在內的藝術家們，透過大膽構圖與風格化設計，奠定了所謂的「海報風格」，並深刻影響後世的平面設計發展。
本書以著名的 Leonard A. Lauder 收藏為基礎，系統梳理這段充滿活力的藝術現象。書中不僅分析文學海報的美學特質與現代性，也探討早期廣告心理學的實驗、女性藝術家在此領域的突破，以及當時多樣的印刷技術。透過這些觀點，讀者將重新認識文學海報如何從商業宣傳躍升為文化符號，甚至在當時就成為收藏家競相追逐的藝術品。
由 The Metropolitan Museum of Art 出版，並由 Yale University Press 發行，本書是一部兼具學術深度與視覺魅力的設計史佳作，適合插畫、廣告、書籍藝術與平面設計愛好者珍藏。
An exploration of late nineteenth-century American literary posters—a vibrant genre at the vanguard of modern commercial art and graphic design
“Will thrill commercial art nerds and avid readers alike.”—Nathalie Atkinson, Globe & Mail (Toronto), Gift Book Selection
Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these
advertisements for books and high-tone periodicals such as Harper's and Lippincott's went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought
after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the socalled poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.
Published by The Metropolitan Museum of Art/Distributed by Yale University Press
