Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases ISE

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

作者：Arthur A. Thompson
現職：The University of Alabama

作者：Margaret A. Peteraf
現職：Dartmouth College

作者：John E. Gamble
現職：Texa A&M University-Corpus Christi

作者：A. J. Strickland III
現職：The University of Alabama

"PART I: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company’s Direction
Ch 3 Evaluating a Company’s External Environment
Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company’s Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Ch10 Building and Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration
Case 2 Airbnb in 2023
Case 3 Costco Wholesale in 2023: Mission, Business Model, and Strategy
Case 4 Twitter/X Corp. in 2023: The Elon Musk Era Begins
Case 5 Competition in the Energy Drink Market in 2023
Case 6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
Case 7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?
Case 8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry
Case 9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?
Case10 McPherson Cellars in 2023: Setting the Stage for Texas Wine
Case11 Peloton Interactive, Inc.: The Road Ahead
Case12 Electronic Arts: It's Strategy in the Video Game Industry
Case13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?
Case14 lululemon athletica in 2023: Full Speed Ahead?
Case15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?
Case16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?
Case17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?
Case18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence
Case19 Pollo Campero, the Taste of Latin America: Can It Capture the US?
Case20 LVMH in 2023: Its Diversification into Luxury Goods
Case21 PepsiCo’s Diversification Strategy in 2023
Case22 Robin Hood
Case23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?
Case24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
Case25 Vail Resorts, Inc. in 2023
Case26 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?
Case27 Nestlé in 2023: Reducing Plastic Waste?"