Spying on Success: Competitive Intelligence Objectives, Tactics, and Sources
商品資訊
ISBN13：9798988762331
出版社：Univ of Georgia Pr
作者：Michael G. Schrenk
出版日：2024/05/14
裝訂：平裝
規格：20.3cm*12.7cm*1.2cm (高/寬/厚)
商品簡介
Competitive Intelligence is the ability to find actionable intelligence when everyone else hears noise. It's the science of crafting unintentional communication into competitive advantages or an early warning of upcoming challenges.
Spying on Success represents twenty-five years of experience in developing and managing Competitive Intelligence campaigns for: Fortune 500 Companies, Silicon Valley Start-ups, Foreign Governments, Law Enforcement, and Investigative Journalists.
This book will explain the capabilities of Competitive Intelligence and describe, from conception to completion, how to develop high Return-on-investment Competitive Intelligence campaigns of your own.
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