HR and Marketing Analytics

"HR and Marketing Analytics" explores the strategic application of data analytics in the context of human resources and marketing to enhance organizational performance. The book delves into the ways in which organizations can profitably utilize big data, predictive analytics, and machine learning in order to maximize recruitment procedures, enhance employee engagement, and streamline employee management. Within the domain of marketing, it encompasses methodologies for scrutinizing consumer behaviour, assessing the efficacy of campaigns, and formulating focused marketing strategies. The book illustrates through case studies and real-world illustrations how data-driven decision-making can result in increased consumer loyalty, employee satisfaction, and operational efficiency. It offers pragmatic perspectives and resources for practitioners aiming to leverage the capabilities of analytics in these pivotal domains of business.