"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair and the psychological, ethical, and cultural factors influencing their judgments. Monroe meticulously dissects real-world examples and research to explain how fairness perceptions impact purchasing behavior, brand loyalty, and market competition.
The book bridges the gap between theoretical insights and practical applications, offering valuable strategies for marketers and businesses to establish and maintain pricing policies that resonate with customers. With chapters highlighting fairness in competitive pricing, the role of transparency, and the effects of price changes, Monroe provides actionable insights into building trust and credibility through pricing strategies.
An essential resource for academics, marketing professionals, and students, Price Fairness equips readers with tools to navigate the complexities of pricing decisions in today's dynamic and globalized economy. This volume is a testament to Kent B. Monroe's influential research, shaping how we understand and apply the principles of fairness in pricing.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
