Digital tools in marketing research

Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for building work tools for collecting marketing data and for their processing and analysis. In this regard, software packages and digital tools that are based on artificial intelligence are presented, in a friendly and intuitive manner.