With over 30 years of experience coaching attorneys, Secker presents clear, actionable strategies for marketing and business development. The book uses humor and a conversational tone to make the concepts more palatable for lawyers who might otherwise shy away from self-promotion. Steve breaks down the process into manageable steps, encouraging small, consistent actions that lead to big results. Through relatable stories, checklists, and advice on everything from active listening to developing a niche, this book serves as a roadmap for lawyers looking to expand their practice while staying true to their authentic selves. Whether you're a seasoned attorney or just starting out, you'll find tools to enhance both your career satisfaction and success.
"Many books on legal and marketing focus on mindset. Here, I focus on changing behavior-not waiting until you feel ready, but taking small, actionable steps. You don't need to think like an entrepreneur to act like one. As you implement these actions, your mindset will evolve, but the focus here is to help you take concrete steps toward marketing success. My own journey began in the late 1980s, during the rise of legal marketing. After law school, I worked in continuing legal education, where I learned firsthand about the value of relationship building in legal marketing. Over time, I took the entrepreneurial leap and launched my own business, transitioning to legal recruiting and coaching. This journey taught me that building a practice involves embracing discomfort, taking action, and stepping away from traditional legal thinking. I've come to see marketing as a virtuous activity and a way to serve others. This book is a culmination of what I've been teaching lawyers since the 1990s: building a practice means cultivating relationships and stepping out of your comfort zone. If you want to build your practice but dislike marketing, this book is for you. Not everyone needs to be a superstar rainmaker. By taking small steps, you can generate the clients you want and have a fulfilling legal career"- Stephen E Seckler
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