Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream

Floral designers ready to open their own small business will learn everything they need with this essential how-to guide.

Sharing the challenges and surprises she experienced in building her business, Justine explains

- stocking the basic supplies and materials;
- the crucial question of flower sourcing, and the ecological impacts to consider;
- working on defining your studio's brand and ensuring that your online presence builds clientele;
- using eco-friendly design techniques;
- preparing, packaging, and transporting your creations;
- communicating effectively with clients;
and more.

A review of design basics includes step-by-step instructions for nine floral arrangements.

Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.

Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is more respectful of the environment and that educates its consumers.