商品簡介
It covers essential topics such as business planning, market research, financial management, innovation and leadership. Students will gain a deep understanding of how to identify business opportunities develop viable business models, and navigate challenges in a competitive environment. One of the key focus is on practical learning through case studies, real world examples. Explore the process of starting and managing a business, emphasizing innovation, risk-taking, and the creation of value, while also covering topics like identifying opportunities, developing business plans, and scaling ventures. The books cover the sequence of steps and activities involved in starting and managing a new venture, encompassing opportunity identification, resource gathering, creating a business plan, launching the venture, and managing its growth and development.
