This groundbreaking book offers a comprehensive guide to ethical selling in Malaysia's fast-paced financial services industry. Written by a seasoned governance and compliance specialist with firsthand experience as a takaful consultant and agency leader, Ethical Selling in Malaysia is both a practical manual and a moral manifesto.
From high-pressure quotas to commission-driven sales tactics, many financial professionals face conflicting demands between profit and principles. This book cuts through the noise and provides a clear roadmap for insurance agents, unit trust consultants, agency leaders, compliance officers, and institutional decision-makers who seek to lead with integrity and protect their clients.
With detailed chapters covering:
Malaysia's regulatory framework (BNM, SC, FIMM, LIAM)
Common mis-selling practices and their consequences
The ethics of suitability and needs-based selling
Whistleblower protections and red-flag detection
The role of agency managers and governance culture
Compliance, client trust, and technology transformation
Each section is enriched with real case studies, legal references, and tools for everyday application. The book concludes with a powerful call to action: to rebuild trust in Malaysia's financial industry by embedding ethics at every level.
Whether you're a financial newcomer, a veteran agent, or a policymaker, this book equips you with the clarity, conscience, and confidence to sell ethically-and succeed sustainably.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
