商品簡介
Innovation and Entrepreneurship: Concepts, Strategies, and Practice offers a comprehensive exploration of the dynamic relationship between innovation and entrepreneurship. This book provides readers with foundational theories, strategic frameworks, and practical tools to understand how innovative ideas are transformed into successful entrepreneurial ventures. Covering key concepts such as opportunity identification, business model development, funding strategies, and innovation management, the book also integrates real-world case studies to illustrate practical applications. It emphasizes the role of creativity, critical thinking, and resilience in building sustainable businesses in today's competitive environment. Designed for students, educators, aspiring entrepreneurs, and business professionals, the book bridges the gap between academic knowledge and real-world practice. With a special focus on social entrepreneurship and digital innovation, it aims to inspire a new generation of changemakers equipped to solve global challenges through innovation-driven enterprise.
