The Protein Myth: Debunking the Biggest Lie in Nutrition

The Protein Myth: Debunking the Biggest Lie in Nutrition is a powerful and eye-opening exploration into one of the most enduring misconceptions in modern health culture: that animal protein is essential for strength, vitality, and well-being.

This comprehensive guide dismantles decades of industry-driven propaganda and exposes the cultural, scientific, and economic forces behind the protein obsession.

Through compelling research, real-life stories, and practical guidance, this book empowers readers to:

• Understand how much protein the body truly needs-based on science, not marketing.

• Explore the critical role of plant-based diets in preventing and managing chronic diseases like heart disease and cancer.

• Discover the environmental costs of animal protein and the sustainable power of plant sources.

• Learn how athletes, families, and children can thrive on plant-based nutrition.

• Gain tools to overcome social pressures, misinformation, and everyday challenges.

From groundbreaking studies to inspiring profiles of everyday heroes and elite plant-powered athletes, The Protein Myth challenges long-held beliefs and offers a clear, evidence-based path toward better health and a more sustainable future.