The Self-Publishing Playbook: Clear, honest advice for authors who want control (not false promises)

Whether you're a first-time writer, a coach or consultant wanting to share your expertise, or an experienced author tired of empty promises, this book gives you the tools and confidence to do it properly, and on your terms.

Inside, you'll discover how to:

• Debunk the biggest myths that trip up new authors and cost them money.
• Scope your project clearly so you write the right book for the right reader.
• Understand what publishers and printers really want and how to match their standards.
• Use technology and AI tools smartly (without losing your voice).
• Build your authentic author brand and a realistic marketing plan.
• Master a simple three-step strategy that combines the best of print-on-demand and short-run printing, giving you maximum reach, quality and profit.
• Navigate reviews, feedback and the emotional ups and downs of sharing your words with the world.

Edward Peppitt has spent three decades in publishing, from serving as Publishing Director at Letts Educational to working with names like Hodder, HarperCollins, Oxford and Cambridge University Press. He's guided hundreds of authors through the self-publishing process, taught Guardian weekend masterclasses in self-publishing, and built his reputation as a trusted, straight-talking publishing mentor.

This isn't hype. It's not a get-rich-quick scheme. It's your clear, realistic roadmap from messy draft to professional book.

Ready to take control of your book?

Whether you want to hold a finished book in your hands, grow your profile, or leave a legacy for future generations, The Self-Publishing Playbook will help you do it properly, without wasting time, money or your sanity.