商品簡介
Empowering sustainable performance and competitive advantage in tourism requires a strategic balance between economic growth, environmental stewardship, and social responsibility. As global tourism faces pressure from climate change, resource depletion, and shifting consumer expectations, businesses must adopt sustainable practices to ensure long-term growth. This includes investing in eco-friendly infrastructure, promoting cultural heritage, engaging local communities, and leveraging digital innovation to enhance traveler experiences. By integrating sustainability into operations and marketing strategies, tourism businesses may protect themselves and build brand loyalty, securing a resilient, competitive edge in an eco-conscious economy. Empowering Sustainable Performance and Competitive Advantage in Tourism explores the integration of sustainability into competitive hospitality and tourism practices. It examines the impact of improved tourism on economic growth and market advantage. This book covers topics such as digital technology, policymaking, and sustainable development, and is a useful resource for business owners, policymaking, academicians, researchers, and scientists.
