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Click Here: The Art and Science of Digital Marketing and Advertising
商品資訊
ISBN13：9780316597593
出版社：Little Brown & Co
作者：Alex Schultz
出版日：2025/10/07
裝訂：精裝
商品簡介
商品簡介
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." - Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." - Sam Altman, CEO - OpenAI Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.
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