Analyzing Product Returns and Their Impact on Retail Store Efficiency

The study on product returns in Coimbatore's retail stores highlights that returns negatively impact profitability, supply chains, and customer relations. To manage returns effectively, retailers should adopt structured return policies, improve product quality, and educate customers. Technology like AI for fraud detection and predictive analytics can help reduce return rates and financial losses. Offering better after-sales support and flexible return options boosts customer satisfaction. A balanced strategy combining efficiency, sustainability, and innovation is key to handling returns and building customer trust.