The Case Story Book
商品資訊
ISBN13:9798898262785
出版社:HARPERCOLLINS 360
作者:Dr Praveen Kumar S
出版日:2025/06/30
裝訂:精裝
規格:21.6cm*14cm*1.1cm (高/寬/厚)
商品簡介
What if learning management wasn't about thick textbooks and long lectures-but gripping, relatable stories set in the heart of Indian workplaces?
"The Case Storybook" is a refreshing blend of storytelling and strategy, where real-world dilemmas unfold across boardrooms, shop floors, startups, and street-side caf廥. Each chapter presents a short, powerful narrative drawn from various domains-Human Resources, Marketing, Finance, Leadership, Strategy, Technology, Sustainability, and more-crafted to engage readers, provoke reflection, and sharpen decision-making skills.
Written in a format that's accessible yet thought-provoking, every story ends with key discussion questions, making this book ideal for business students, faculty, corporate trainers, and curious professionals. From a failed automation in a warehouse to a founder's crisis of conscience, from co-founder conflicts to first-mover disasters-this book doesn't preach principles, it lets readers live through them.
Set entirely in the Indian context, the stories reflect the rich tapestry of the country's business landscape, capturing its complexity, ambition, and contradictions. More than just a case study book, The Case Storybook is a companion for those who believe that great management is about the choices we make-and the courage to stand by them.
Whether you read it cover to cover or dip in randomly, this book guarantees one thing: you won't look at business problems the same way again.
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