Spin. Scandal. Strategy. What really drives reputation?
Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?
In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it's time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation management, earned media, and the high-stakes world of image control.
This isn't just a book. It's the playbook.
Learn how to spot the difference between hype and strategy
Understand why PR is never free, and why that matters
Discover what makes (and breaks) credibility in the digital age
Get actionable insights from over two decades of PR trenches
Whether you're a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seen-without selling your soul.
Your story deserves more than spin. It deserves a strategy.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
