Revenue vs. Sales: Winning is a Planned Event

Focus. Plan. Execute. Are you building sales activity... or real revenue? There's a difference - and it's the difference between survival and success. Revenue vs. Sales: Winning is a Planned Event gives you the tools, mindset, and systems to build real, sustainable growth - whether you're a seller, a sales leader, a business owner, or an investor. Inside, you will find four books: The Singular Focus: 100+ Tips to Maximize Your Revenue. Revenue Boost: The Ultimate Sales Plan in Five Steps. Straight Up Selling: Your Toolbox for Sales Excellence. PLUS, the new, exclusive bonus book, People Drive Revenue: Talent Systems That Deliver Results. No fluff. No theories. Just the real-world playbook for revenue-driven success. If you're serious about moving beyond activity for activity's sake - and finally building a system that consistently drives revenue - this series is your roadmap. Get ready to rethink the way you sell, plan, and perform. Revenue isn't luck. It's strategy, focus, and execution.