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Oxford Handbook of Organizational Social Evaluations, The
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Oxford Handbook of Organizational Social Evaluations, The

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:NT$ 10010 元
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959509
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This Oxford Handbook of Organisational Social Evaluations provides a state-of-the-art critical review of recent conceptual and empirical research on organisational social evaluations, focused on how organisations specifically manage legitimacy, status, reputation, stigma, trust, and celebrity. These social evaluations matter because intangible assets now account for over 85% of corporate value, and the way in which organisations are perceived across these different concepts form a critical component of their licence to operate.This major new reference volume features chapters from leading scholars across the world as well as captures insights from different academic disciplines. It also includes chapters from business leaders who provide sharp insights into how these concepts exhibit themselves in practice. The structure captures a deep dive into each concept as well as a set of essays showing how they interrelate and interact with each other. Altogether, the volume serves as a reference for social evaluations scholars, students of business, and organisational leaders globally.

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優惠價:95 9509
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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