Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology
商品資訊
ISBN13：9781032857640
出版社：Routledge
作者：Huifeng Bai(EDI)
出版日：2026/01/12
裝訂：精裝
商品簡介
Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology.
Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular emphasis on post-pandemic recovery, the book provides methodological advancements and epistemological findings to open the conversation on the future of fashion marketing with a critical lens.
This edited collection will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research and is an insightful resource for astute practitioners working at the intersection of fashion, sustainability and technology.
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