TOP
英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
Dark Gestalt: How Brands Hijack Emotions, Distort Perception, and Manufacture Desire

Dark Gestalt: How Brands Hijack Emotions, Distort Perception, and Manufacture Desire

商品資訊

定價
:NT$ 750 元
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :22 點
商品簡介

商品簡介

Take the red pill and see behind the curtain: Dark Gestalt is your field manual for deciphering how brands and digital platforms manipulate feeling, perception, and behavior in the AI era.

Forget rational spreadsheets and academic theories-the modern marketplace is a psychological war zone, where instinct and emotion rule over reason. Behavioral science, Gestalt psychology, and advanced algorithms have fused into a new operating system of influence, where "nudges" become traps and dark UX patterns manufacture habits at scale.

You'll discover:

  • Why customers decide with emotion first-and justify with reason later
  • How brands exploit cognitive shortcuts like scarcity, authority, and fear of missing out
  • The architecture of addictive digital interfaces, AI-driven persuasion, and manipulative design
  • The defensive playbook for surviving and thriving as a marketer-or as an autonomous human in a world of invisible programming
  • Where ethical influence ends and dangerous deception begins
    Dark Gestalt is Volume 1 of The Dark Marketing Trilogy-a no-nonsense, brutally honest deconstruction for anyone who wants to decode, harness, or resist the engines of modern influence.

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 750
無庫存,下單後進貨
(到貨天數約30-45天)

暢銷榜

客服中心

收藏

會員專區