Search Engine Optimization and Strategic Brand Building

Search Engine Optimization and Strategic Brand Building explores how SEO can transform brand positioning and recognition, with a special focus on business schools in Pune. This book examines the role of integrated marketing communications, digital branding, and SEO-driven strategies in strengthening institutional visibility and reputation. Backed by empirical research, it highlights the effectiveness of SEO in creating brand equity, improving ROI, and enhancing online engagement. The study blends theory with practice, presenting actionable insights on on-page and off-page optimization, keyword strategies, and digital presence management. A valuable resource for marketing professionals, academicians, and business leaders, the book demonstrates how SEO is not just a technical tool but a strategic instrument for brand building in today's highly competitive digital environment.