Why Not? Tales of a Mad Man

What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making?

In Why Not?, Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai, collecting stories of late-night pitches, corporate chaos, questionable life choices, and the creative industry's uniquely absurd corners.

This is a memoir about saying yes even when logic screams no; about surviving an industry built on pressure, imagination, and the occasional complete meltdown; and about discovering that the best stories usually start with a mistake.

Told with sharp wit, self-aware humour, and the kind of honesty that only comes from hindsight and a slightly bruised ego, Why Not? celebrates the messy, ridiculous, and unexpectedly meaningful moments that shape a creative life.

Perfect for anyone who has:

- worked in advertising or wondered how the madness works

- chased big ideas across borders and time zones

- survived corporate life with a sense of humour intact

- or simply enjoys a good story told with style and a raised eyebrow

Bold, funny, and disarmingly human, Why Not? is a reminder that sometimes a little chaos isn't just unavoidable-it's the whole point.