Understanding Design Thinking and Integrating it into Agile Product Management: A Case Study of Spotify

Master's Thesis from the year 2025 in the subject Business economics - Business Management, Corporate Governance, grade: 90, University of Warwick (Warwick Business School), course: MSc Managament, language: English, abstract: This dissertation examines how integrating agile methodologies with design principles drives product success, using Spotify as a case study. Spotify's approach blends user-centered design with agile development, enabling rapid iteration, cross-functional collaboration and high-quality features like Discover Weekly. The study shows that this unified methodology resolves common challenges, such as stakeholder alignment and balancing user needs with business goals. It offers a practical blueprint for organizations seeking competitive advantage in digital markets.