商品簡介
When ownership starts acting like software, everything changes - not just how we pay, but how we prove, share, and protect what matters. This book shows how tokens can make value programmable without turning life into a marketplace. You will learn how tokenisation explained in plain language connects to digital ownership, how real world assets bridge code and contracts, and where fractional investing helps or harms. See which web3 business models endure, when nft use cases make sense, and how to drive consumer adoption with trust-first design. Along the way, you will gain a rigorous lens on digital property rights, practical patterns for governance design, and why interoperable standards create compounding advantages - and new responsibilities. For founders, product leaders, policy thinkers, and curious professionals, this is a clear, hype-free guide to deciding what to tokenise, how to implement it, and when to refuse. The result is a durable mental model: design for use, protect meaning, and keep humans in the loop.
