| Preface | 5 |
| Foreword | 6 |
| Strongly recommended by professionals from the industry, government, and academia | 7 |
| Acknowledgments | 8 |
| Study Map | 9 |
| Chapter 1 The Road to Becoming a Successful Product Owner | 10 |
| The Product Owners' Roles | 10 |
| Unique Way of Mindset | 11 |
| Transforming Personality Traits into Practical Competencies and Capacities | 12 |
| Ways to Enhance the Abilities and Expertise of a Product Owner | 13 |
| The Mindset of a Product Owner | 14 |
| Hierarchy of Product Owner | 15 |
| Chapter 2 How to Develop Products that Can Generate a Trend? | 16 |
| Designing Impactful Products With The Vision of a Product Owner | 16 |
| Identifying the Highlighted Features of a Product | 17 |
| Essential Tools and Techniques | 18 |
| Chapter 3 Reverse Product Design from a Marketing Perspective | 19 |
| Making Something Out of Nothing, but it Can Hit Customer Pain Points | 19 |
| Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing | 20 |
| The Charm of Mystery Marketing | 21 |
| Chapter 4 Build a Successful Product With a Product Backlog | 22 |
| How to Develop a Good Product | 22 |
| A Good Product Development Process | 23 |
| Essential Tools and Techniques | 24 |
| Chapter 5 Strategic Goals for Multiple Releases | 25 |
| Why Improve a Product? | 25 |
| How to Make These Things Happen? | 26 |
| Creating Values and Benefits | 27 |
| Chapter 6 Collaborating With Multiple Stakeholders in Scrum | 28 |
| Mastering Scrum 33355 and Collaborating With the Stakeholders | 28 |
| What is The Leadership Style of a Good Product Owner? | 29 |
| How Can a Product Owner Collaborate With The Stakeholders? | 30 |
| Tools and Techniques Required for Collaboration | 31 |
| Chapter 7 Social Media Management | 32 |
| The Power of Social Media Marketing | 32 |
| Leveraging the Power of Niche Customers | 33 |
| Product Owner, Products, and Customers Create a Win-Win-Win Situation. | 34 |
| Chapter 8 Agile Toolkit for The Product Owner | 35 |
| Foundational Engineering | 35 |
| Clarifying Requirements | 36 |
| Ordering | 37 |
| Cross-Functionality | 38 |
| Tools and Skills for Scrum Execution | 39 |
| Chapter 9 The Three-Part Journey to Successful Agile Adoption in Enterprises | 40 |
| The Agile Dream Initiative: A Three-Part Journey to Successful Scrum Adoption in Enterprises | 40 |
| Agile Transformation in the Construction Industry | 41 |
| Agile Transformation in Telecom Services | 42 |
| Pharmaceutical Industry | Pfizer Taiwan | 43 |
| Public Sector | Fourth River Management Branch, WRA, Ministry of Economic Affairs | 44 |
| Galaxy Software Services Corporation (GSS) | Information Technology Sector | 45 |
| Appendix A How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile? | 46 |
| Focus is Power: Analyzing the Success of Clash of Clans | 46 |
| No Progress Means Elimination: In The VUCA Era, The Market Decides! | 46 |
| Would OKR + Agile Work? Answering Three Questions can Avoid Unnecessary Detours | 46 |
| Reference | 47 |
| Chapter 1 | 47 |
| Chapter 2 | 47 |
| Chapter 3 | 47 |
| Chapter 4 | 47 |
| Chapter 5 | 47 |
| Chapter 6 | 47 |
| Chapter 7 | 47 |
| Chapter 8 | 47 |
| Supplementary Chapter | 47 |
| Copyright page | 48 |
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