AI is transforming the consumer goods and retail industry faster than anyone predicted. Pricing engines, automated planograms, predictive analytics: the tasks that once defined a commercial career are being absorbed by machines. The question every sales professional must now answer is not what they know, but what they choose to do with what they know.
That choice has a name. Intent.
Speak Shopper or Get Shelved is the first book to codify the one capability that separates the professionals who will thrive in the age of AI from those who will be replaced. Drawing on more than 25 years across P&G, Accenture, Kantar and 50+ countries, Ankur Shiv Bhandari introduces Route to Shopper(R) a 79 kata methodology spanning brand strategy (GUIDE) and retail execution (PATHS) that turns intent from an instinct into a discipline.
The book exposes the industry's uncomfortable truth: global organisations spend more than $350 billion annually on training, yet the vast majority of it fails to create lasting behavioural change. It then provides the system to fix it. Intentonomics(R), the philosophy of intent activation. The O.R.B.I.T Principle(TM), the engine that sustains it. The Bushido of Commerce, the professional code that governs it. And the Shopurai(TM) mastery system, a progressive belt journey from Peach to Purple that gives commercial professionals something the industry has never had: a visible, credentialed path from competence to excellence.
This is not another book about surviving AI. This is the book about what AI cannot do. It cannot choose to serve the person standing at the shelf. It cannot form intent. It cannot build relationships grounded in genuine shopper understanding. Those capabilities belong to the human being. But only if that human being chooses to develop them.
For sales professionals, category managers, commercial directors, and anyone whose career depends on understanding what shoppers actually do, this book is the career playbook the industry has been missing.
Foreword by Wayne Levings, CEO Kantar Americas and Global Chief Client Officer, Kantar.
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